Our offices are located
in Tribeca at:
180 Franklin Street
New York NY 10013
Phone: 212-219-9500
Fax: 212-219-2380
Please refer to the Contact page (link above) if you'd like to get in touch with us.

Tracy Nieporent is Director of Marketing and Partner, overseeing public relations, communications, promotion, advertising and charitable events for the ever-expanding Myriad Restaurant Group. Its members now include Tribeca Grill, Nobu, Nobu London, Next Door Nobu, Nobu 57, Centrico, Rubicon (San Francisco), Mai House, Crush Wine and Spirits and The Coach House (Martha's Vineyard) – with always more to come.

Nieporent officially joined Myriad in 1991 when the group consisted of just two restaurants and was poised for growth. Since that time through ownership and consulting, Myriad has opened over 25 restaurants. Tracy manages the implementation of programs that add clarity, focus and direction to Myriad's marketing program and heightened attention and publicity in all media.

Tracy also plays a prominent role in hundreds of charitable events, serving on the Board of Table To Table, as an Honorary Chair on the City Harvest Food Council, as well as co-chair for YAI/National Institute for People with Disabilities, Share Our Strength, The Food Allergy Initiative and Israel Bonds.

Since 2004, he has been the Restaurant Committee Chairman of NYC & Co., which conceptualizes and operates NYC Restaurant Week. With his leadership, it has become the largest and most successful culinary program in the nation, expanding to two weeks in both Summer and Winter. There are now more than 220 of New York City’s finest restaurants participating,

Tracy has also been a regular contributor as the culinary correspondent to the WFUV-FM City Folk morning radio show on National Public Radio and the nationally syndicated Food & Wine Radio Network. He has also made numerous appearances on WOR, WABC, WPLJ radio, and WCBS, FOX 5, WOR and WPIX television. He is also regularly quoted in consumer and trade magazines and newspapers.

Prior to joining Myriad, Tracy was an accomplished advertising and marketing executive for several prominent advertising agencies including BBDO and NW Ayer where he played an important role as part of the team that created the "Be All You Can Be" campaign for the U.S. Army and the "Reach Out & Touch Someone" campaign for AT&T.