Nobu New York, the flagship restaurant of Chef Nobu Matsuhisa, has been a pioneer for Japanese cuisine since its opening in 1994. Nobu partnered with actor Robert De Niro, producer Meir Teper, restaurateur Drew Nieporent, and managing partner Richard Notar to bring his modern Japanese to Tribeca. Nobu draws upon his classical training at sushi bars in Tokyo and his life abroad in Peru, Argentina, and around the world to create a whole new trend in Japanese cuisine. The resulting dishes, including Tiradito Nobu Style, Yellowtail with Jalapeno, Squid Pasta, and Black Cod with Miso, make Nobu the innovator of new style Japanese food.

Nobu New York's design by architect David Rockwell evokes the beauty of the Japanese countryside with its natural textures, birch trees, wood floors and a wall made of river stones. Energy and excitement pulse through the room, creating a surreal effect. The restaurant received three stars from the New York Times and a Michelin star. The restaurant's perennial popularity and devoted following are a tribute to Nobu putting his own spin on traditional Japanese cooking.